Nixon Android Wear smartwatch

Lifestyle and apparel company Nixon has announced its first smartwatch powered by Google’s Android Wear platform. Dubbed Mission, the timepiece is being claimed to be the world’s first action sport smartwatch.

On the software-side, the Mission comes bundled with apps powered by Surfline, Snocountry, and Trace. These apps are geared to action sports, allowing activity-tracking as well as letting the watch to receive real-time information.

Specs-wise, the round-faced rugged smartwatch is powered by Snapdragon Wear 2100 chipset, and sports an AMOLED display with Gorilla Glass protection. The Mission will be available later this year for about $400. The device will be offered in multiple color options and with as many as 20 bands to choose from.

Under the hood, the Nixon Mission smartwatch is powered by Qualcomm’s Snapdragon Wear 2100 underneath a round AMOLED display covered with Gorilla Glass. The outer bezel is stainless steel around a polycarbonate and stainless steel shell with a silicone band that aims for both comfort and durability. What’s more, Nixon’s taking a similar approach to customization as Motorola did with the Moto 360. You’ll be able to customize the finish and both bezel and band colors to make a unique color scheme. The customization doesn’t stop their either, as you can also set the Mission’s digital display to mimic the look of the company’s other timepieces like the 51-30, The Sentry, The Player, The Ranger and The Unit.

We’ve always pushed things that have never been done before and we’re doing it again with The Mission,” said Nixon CEO Nick Stowe. “We wanted to make our entrance into the smart category in a disciplined and purposeful way by bringing functions that are useful and true to our DNA and action sports heritage.” Stowe also said that Nixon has a “family of smart products to come,” so we’ll be hearing more about connect gadgets from the company in the future. As for the Mission, the smartwatch is making its official debut at Baselworld before going on sale this fall.

Nixon Android Wear smartwatch